Are you a photographer? Setting up a Facebook group is a great way to connect with your community of ideal clients, that also share similar interests with your photography brand. If you’re interested in how to create a group on facebook to grow your photography business by supporting moms and having fun, there are a few key steps you’ll need to follow in order to get started.

How to create a group on facebook to grow your photography business

Create the Group

First thing you need to do is actually create the group! To set up your Facebook group, log into your Facebook account, from your feed click on “Groups” in the left menu. If you don’t see groups, click See more, then click Create new group. From there, follow the prompts to give your group a name, add a description, and select your privacy settings. It’s important to choose a name that accurately represents the purpose of your group. Provide a clear and concise description so that members know what to expect. For privacy settings, consider making your group “Closed” or “Secret” to ensure that only members can see what is being posted. 

 

Add Members

Once your group is created, it’s time to start adding members! Here are some great ways to get members into your group:

•invite friends from your Facebook friend list,

•share your group on your personal Facebook page,

•promote it on your photography social media accounts,

•talk about it in your stories, be sure to add the link

•add a banner to join at the top of your website,

•simply start direct messaging and/or emailing people you think would be interested.

Utilizing your photography social media presence will help you reach a wider audience and attract members who are interested in the topic. As the group grows, encourage members to invite their own friends to join. Also, don’t forget to message all your past clients, after all, they will be your biggest cheerleaders in the group. 

Appoint Administrators

Having multiple administrators can help keep your group organized and running smoothly. Consider inviting a trusted friend, hire a virtual assistant, or bring on some brand ambassadors to help manage and post in the group. To add an administrator, go to the “Members” section of your group and click on the “Make Admin” button next to their name. You can appoint multiple administrators, and each administrator will have the ability to approve new members, post updates, and manage the overall functioning of the group. It’s important to choose administrators who are trustworthy, knowledgeable about the topic, and who share the same goals for the group. If you are looking to add or manage roles to your business account, check out this helpful facebook article.

 

Content Ideas to Engage New Members

Keep your Facebook group lively and engaging by creating content that is relevant and interesting to your members. Here are a few ideas to get you started:

1. Ask questions: Encourage members to share their opinions and experiences by asking open-ended questions related to motherhood, parenting, and other topics that are relevant to the group.
2. Share resources: Share articles, videos, or podcasts that provide helpful tips and advice for moms. You can also share your own experiences and knowledge on the topic.
3. Showcase members: Feature members in your group by highlighting their accomplishments, sharing their stories, or showcasing their talents.
4. Host virtual events: Plan virtual events such as book clubs, mom’s night out, or playdates for kids.
5. Share positive news: Share positive news and stories related to motherhood to help members feel uplifted and motivated.

By incorporating these ideas and others into your content plan, you’ll be able to keep your group members engaged and foster a sense of community.

Key Tips For Setting Up Your Facebook Group 

1. Get creative with your group name – For example, my group name is BC Moms Who Need Coffee…and Conversation. The name says it all, it’s a group for moms, who live in BC, love coffee and enjoy conversations.
2. Use your groups description to describe the group – This is a group for moms and clients of Your Photography, be supportive and kind, etc. 
3. Create a cover photo in Canva using your own photos that represent the group topic and of course, your brand. 
4. Create a post in the group to welcome all of your new members. Tell them what they can expect and show them what they can post/share in the group. 
5. Write some rules for your group to help members know what is and isn’t allowed. 
6. Ask some prequalifying questions to gain entry into the group – This is a great spot to ask for their email address to add them to your email list. 

 

How to create a group on facebook to grow your photography business

In conclusion, setting up a Facebook group for moms can be a fun and rewarding experience. By following these steps, you’ll be able to create a group that is well organized, engaging, and supportive. Remember to keep your group’s purpose clear, add members and administrators thoughtfully, and create content that encourages members to participate and connect with each other. With a little time and effort, you can build a thriving community of moms who support each other and have fun along the way!

If you are looking for help getting more engagement in your group, let’s chat! I offer facebook group packages that can create a whole month’s worth of content for your group. Simply head to the contact page on my website.

 

Check out these similar blog posts:

• Free Content Planner Template For Social Media

• 5 reasons to hire a virtual assistant