Does this sound like you… you go on Instagram to research post ideas and end up scrolling endlessly without productivity or you sit down to batch out your content for the month and you can’t figure out where to start? You aren’t alone friend. Use my Free Content Planner Template For Social Media with a video and spend less time on social media. Ready for me to show you how? Keep on reading!

Free Content Planner Template For Social Media

This is the system I use with my very own social media clients to map out a months worth of content in a few easy steps. Grab my free Google Doc Template HERE, make a copy for yourself, then follow my step by step instructions to batch out a social media plan for the entire month, in just a matter of minutes!

Step One: 

How many days of the week do you want to post? 

For example: You want to post 3 days per week

Step Two:

Now multiply that number by the total weeks in that month?

As an example: 3 posts per week x 4 weeks will give you a total of 12 posts per month. 

Step Three:

Pick your content pillars or themes! There are a few ways you can do this, pick the themes that work best for you and your brand. 

Example #1 – Theme your days

-Motivational Mondays

-Tip Tuesdays

– Wedding Wednesdays

– Throwback Thursday

-Friday Funnies

-Small Business Saturday 

-Self Care Sunday 

Example #2 – Theme your weeks

Week 1 – Maternity Content

Week 2 – Newborn Content 

Week 3 – Wedding Content 

Week 4 – Family Content

Step Four: 

At this point you now know a) how many posts you need in total and b) what themes you will be using, so it is time to piece it together. 

TIP: it is also helpful to note any promotions and/or holidays coming up to fill in days with those posts. 

Example #1 

12 posts (3 per week)

Topics: 

1. Monday Motivation (Inspirational)
2. Wedding Wednesday (Educational) 
3. Friday Funnies (Entertaining)

Now we know: From those 12 posts, you need:

4 motivational Quotes

1. Quote #1 
2. Quote #2 
3. Quote #3
4. Quote #4

4 Wedding Related posts

1. Wedding tip/FAQ #1
2. Wedding tip/FAQ #2
3. Wedding tip/FAQ #2
4. Wedding tip/FAQ #2

4 Friday Funnies

1. Ask an engaging question or tell a funny story
2. Ask an engaging question or tell a funny story
3. Ask an engaging question or tell a funny story
4. Ask an engaging question or tell a funny story

Example #2 

12 posts (3 per week)

Weekly Themes:

1. Weddings
2. Maternity
3. Newborn
4. Family

Now we know: From those 12 posts, you need:

3 Wedding Related posts

1. Wedding/Love quote
2. FAQ or Wedding Related Tip
3. Ask an engaging question or tell a funny story related to this topic

3 Maternity Related posts

1. Wedding/Love quote
2. FAQ or Wedding Related Tip
3. Ask an engaging question or tell a funny story related to this topic

3 Newborn Related posts

1. Wedding/Love quote
2. FAQ or Wedding Related Tip
3. Ask an engaging question or tell a funny story related to this topic

3 Family Related posts

1. Wedding/Love quote
2. FAQ or Wedding Related Tip
3. Ask an engaging question or tell a funny story related to this topic

Step Five: 

At this stage you will now do one of these two things:

A) Hand off your prepared content planto your virtual assistant (aka me lol), then sit back, relax and forget about your social media. Ok, ok so you still have to engage with your followers!

or

B) You would now write the captions for each post, then pair images or create graphics for each post, upload to your favourite scheduling platform and add your hashtags. 

Step Six: 

Pro tip: You can also use social media holidays to fill in your content calendar for the month, these are fun and engaging content ideas. For a free copy of my Social Media themed holidays for each month, click here: Social Media Holidays – Master List

If you are not currently a Your VA 4 a Day client but are interested in learning more, head HERE to request a price list for all the services I offer. No pressure, simply take a peek and see all the ways Your VA 4 a Day can be of service to you in your business:)

Free Content Planner Template for social media 

There you have it, I really hope this helps you in planning your social media content, I know it has really helped me and my clients. Having a plan for your content takes the stress out of posting on social media!

 

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